The Look East Policy was launch on 8th February 1982 by, former Prime Minister YAB Tun Dr Mahathir Mohamad. This policy is all about the study of some good example from Japan and Korea. Malaysia will try to orientate that good idea with the environment and the Malaysian culture.
The rational of this policy is, Japan and Korea is the two developed country and shows the rapid progress in several field especially the automobile sector. Therefore, Malaysia can pick that good idea and try to use it practically for the country development. It also can be a good reference to upgrade the system of management and development for public sector and also private sector.
The objective of this policy is to upgrade the system of management and development and to generate the society to behave the value and ethic of progressive, dynamic and positive to develop the country. Below are the value and ethic which is state in this policy :
• Hardworking an discipline in working
• Nationalism and faithful to the nation and employer
• “Majority first” and not selfish
• Focus on productivity and quality
• Working as a team work and there is no gap between executive and the worker.
• Working for the long term return not the short term return
To accomplish this policy, government has set the suitable strategies. First, create a close relationship and cooperate with the two countries especially in economy development programme, Industrial programme, education programme, Executive development programme, Research and Development programme and management. The example of the programme under this policy are :-
1. The change of structure
The rational of this policy is, Japan and Korea is the two developed country and shows the rapid progress in several field especially the automobile sector. Therefore, Malaysia can pick that good idea and try to use it practically for the country development. It also can be a good reference to upgrade the system of management and development for public sector and also private sector.
The objective of this policy is to upgrade the system of management and development and to generate the society to behave the value and ethic of progressive, dynamic and positive to develop the country. Below are the value and ethic which is state in this policy :
• Hardworking an discipline in working
• Nationalism and faithful to the nation and employer
• “Majority first” and not selfish
• Focus on productivity and quality
• Working as a team work and there is no gap between executive and the worker.
• Working for the long term return not the short term return
To accomplish this policy, government has set the suitable strategies. First, create a close relationship and cooperate with the two countries especially in economy development programme, Industrial programme, education programme, Executive development programme, Research and Development programme and management. The example of the programme under this policy are :-
1. The change of structure
- The introduction of punch card
- The using of name tag
- Establish the team who responsible in quality control (QCC)
- “Open Office” concept
- The introduction of counter service
- The centralization of utilities bill’s payment.
- Introducing the manual filing system
2. The change of behavior
- Give the best service
- The concept of clean, efficient and responsible
- Byword leadership
3. Practices and Courses
- The Programe of mechanical, technical and industrialization
- Education Programme
- Executive Development Programme
- Industrial Relationship Programme
- Entrepreneur Programme
The conclusion is, this policy is a good idea to upgrade the system of management and development to Malaysia. It also can be the basic formula to generate the dynamic and progressive society. One of the main impact from this policy that we can see right now is Malaysia able to produce national automobile likes PROTON. It is like an honour for Malaysian because Malaysia is able to produce it own national car.
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